AI is becoming part of the B2B buying journey. Here's why brand authority, consistent information, third-party mentions, and digital PR matter more than ever.
Continue Reading....Category: Digital marketing
The Google Business Profile Mistakes I Found While Helping a Small Business Owner
What I learned about Google Business Profile while helping a small business owner with verification, local visibility, reviews, and AI-driven search.
Continue Reading....7 AI Visibility Tools to Track Your Brand in AI Search
Discover 7 AI website audit tools that check SEO, AI readiness, crawlability, structured data, security, performance, and other factors that can affect how AI systems…
Continue Reading....Why 29 Business Leaders Expect Marketing & Communications to Get the Most AI Investment
Why is Marketing & Communications expected to receive the most AI investment? Insights from 29 business leaders and my own experience using AI across SEO,…
Continue Reading....AI Is Making Marketing Faster. Is It Making It Better?
AI is making marketing faster, but speed does not always mean better. Here’s what I’ve learned using AI in SEO and Digital PR at Simply…
Continue Reading....76% Don’t Trust AI Output. Why Are 97% Increasing Their AI Budgets?
Businesses are investing more in AI while remaining cautious about its output. Here’s what the AI adoption paradox looks like from my experience using AI…
Continue Reading....AI Marketing Statistics 2026: 40+ Data Points From Our Executive Survey
What are businesses really doing with AI in 2026? Explore 40+ AI marketing statistics from our executive survey, covering adoption, productivity, ROI, marketing value, challenges,…
Continue Reading....Can AI Content Build Trust? A Case Study of AI Ads That Clicked and Those That Failed
AI can create impressive advertising, but not every AI ad connects. A look at successful and failed AI campaigns and what makes an advertisement memorable.
Continue Reading....Marketing Calendar 2026: The Dates I Use to Plan Better Content
Planning content around relevant dates can make marketing easier. Here’s how I use a Marketing Calendar 2026 to find ideas and plan ahead.
Continue Reading....Can You Measure AI Search Visibility? Google Search Console Says Yes
Google Search Console's new Generative AI Features report gives website owners a clearer view of how their pages appear in AI-powered search. Here's why it…
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